AI chatbot for Instagram DMs that replies to everyone
Connect your Instagram Business account and Echo AI runs as your AI DM assistant 24/7 with your voice, your catalog, and your booking calendar.
Overview
Echo's Instagram integration uses Meta's official Messenger Platform API to reply to every Instagram DM your account receives. Replies are generated by your Echo, grounded in your knowledge base, and styled in your brand voice. Echo can show product cards, take bookings, capture leads, and trigger workflows - all inside the Instagram chat. When a visitor needs human help, you jump on in one tap from the customer hub. All conversations and contacts are stored in Echo's CRM, deduplicated by Instagram user ID.
What you get
- Auto-reply to DMs - Every new DM gets a reply within seconds, in the visitor's language.
- Catalog in DMs - Echo shows product cards directly inside Instagram chat.
- Bookings in DMs - Visitors book your time without leaving Instagram.
- Smart handoff - You jump on any conversation in one tap. Hand back when done.
How it works
- 1. Connect your Instagram Business account - Via Meta's official Embedded Signup flow.
- 2. Echo learns your products and FAQs - Imported from your existing knowledge base.
- 3. DMs go live - Echo replies automatically. You monitor from the customer hub.
Who it is for
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Frequently asked questions
Do I need an Instagram Business account?
Yes. Meta requires Business or Creator accounts for the Messenger Platform API.
Is this an official integration?
Yes, via Meta's Embedded Signup. Echo has Meta App Review approval for messaging permissions.
Can I pause Echo on Instagram?
Yes. Toggle off any time. Conversations route to you instead.